🔥 Free live event for aspiring mixing & mastering engineers 🔥
Struggling to achieve the sound in your head?
Give us 3 short days and we'll teach you the "reverse" framework for reaching industry-standard quality in your mixes — so you can start feeling CONFIDENT 💪 in the quality of your work
Starts Wednesday, December 7th, at 10am Pacific
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— Trust By and Partnering With —
IF THIS IS YOU...
YOU'RE IN THE "INTERMEDIATE PLATEAU"
WHY DOES THIS HAPPEN?
We're going to make a bold claim:
Everyone has been teaching music production totally wrong — and that's why you're stuck.
Until now, music production has been taught as a singular thing.
But to truly understand the production process, you actually need to break it down into its OBJECTIVE and SUBJECTIVE components...
OBJECTIVE
- Left-brain
- Technical
- Scientific
- Frequencies
- Dynamics
-
Volume
SUBJECTIVE
- Right-brain
- Creative
- Artistic
- Sound design
- Arrangement
- Creative mixing
Here's what most people do...
That's kinda like...
Trying to write a poem in a language you don't understand. Why? Because words are the objective building blocks of poetry.
Attempting to paint like Picasso when you don't know how to hold a paintbrush, mix colors, or chose the right materials.
Here's what you should do instead...
It’s tempting to jump in your DAW and just start creating...
But you need to master the objective component of music production FIRST if you want to unlock your creative capabilities.
Once you master the objective, you can move into the subjective. But now you're actually capable of creating the sounds you hear in your head.
This is what we call a state of total creative flow — and it means you’re able to seamlessly execute on your creative vision without it getting lost in translation.
Breaking through the plateau
Does this affect you?
You know you’re suffering from this problem if you can’t quite achieve the sound you have in your head — despite the fact you’ve been doing this for a while.
The missing piece
You’ve probably watched a ton of YouTube videos and maybe even taken some courses… but you STILL don’t know what’s preventing your mixes from sounding professional.
Addressing this problem isn’t easy — and it isn’t always exciting. There’s no tips or tricks that will fix this overnight.
You need to commit time to mastering the objective. This means STARTING with the mastering process and learning music production in REVERSE.
This idea is at the core of our flagship program, The Reverse Engineer™...
And it’s also the key concept behind our brand new Fix the Mix™ Challenge.
Introducing...
Fix-The-Mix™ Challenge
WHAT IS IT?
This is a 3-day, live challenge that’s going to help you fix your mix...
So you can finally achieve the sound you have in your head — and get more satisfaction and self-confidence from your music.
How? By leveraging objective knowledge & techniques to identify exactly what’s wrong with your mix.
By the end, you'll be able to hear and identify problems better (with less trial and error) and improve the "first shot" translation of your mixes and masters.
Starts Wednesday, December 7th, at 10am Pacific
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MEET YOUR COACHES:CALEB LOVELESS & JAKE KODWEIS
Caleb Loveless is a 25-year veteran in the industry and co-owner of Slowave Studios and Black Fox Mastering. Caleb has worked as a songwriter, producer and mix/mastering engineer for charting artists, some of the world’s largest brands and major film/TV studios.
Jake Kodweis is a music producer, songwriter, and educator. Jake signed his first record label deal in 2005, has licensed over 1,500 tracks, and helped thousands of artists achieve their true potential and build their music careers.
DAY #1: MASTERING
On day 1, we’re going to demonstrate the mastering process live on a track and walk you through the objective analysis process.
LISTENING
Analyze a track and figure out what's missing.
EQ
The best way to use EQ to fix the sonic spectrum.
DYNAMICS
Use compression & limiting to fix volume & dynamics.
DAY #2: MIXING
On day 2, we’re going to show you how to identify the root problems in the mix — and give you some heavy-hitting mixing concepts to fix these.
BALANCING
Why volume balancing should be your go-to fix.
VOCALS
How to make your vocals stand out and sound pro.
REVERB & DELAY
Prevent your mix from sounding muddy or thin.
DAY #3: FINALIZING
MIX WALKTHROUGH
Get a full breakdown of the final mix and the decisions made.
LIVE MASTER
Then we'll peel back the curtains on a live master.
BEFORE/AFTER
See the result of focusing on the objective first.
WHAT RESULTS CAN YOU EXPECT?
We know that harnessing the power of the objective works because we’ve already done it with over 2,000 students in our full program.
If you want to hear the results we helped them achieve, watch this short video.
Ready to break out of the plateau?
Here's the transformation you can expect if you join the challenge...
BEFORE the challenge
- Unsure why your mixes don't sound right.
- Overwhelmed with all the info on YouTube.
- No idea what to focus on to take your mixes from good to great.
- Your music isn't getting any traction.
- You're struggling to find clients who will pay you well.
AFTER the challenge
- You know exactly what to do to fix your mix.
- You know what information you can ignore.
- You know exactly what to focus on to improve.
- The increase in the quality of your music leads to more exposure.
- Your portfolio improves and you attract better clients.
This is for you if...
- You're an intermediate or advanced producer.
-
You're serious about your career in the industry.
You might be thinking...
WHAT PEOPLE ARE SAYING
“
The materials presented here are truly radical for any of us in the mastering-mixing-production community. Life changing material with an outstanding community.
JOSEPH ANIKEWICH
Percussionist/Trumpeter/Composer
“
Greatness is achieved with this knowledge folks. I've been in the audio industry for over 30 years, and this helps us "old guys/gals" transform our thinking and demystifies the digital world.
RON BUESING
Musician, Songwriter, Studio Engineer
“
This is the most FUN I've had mixing since I got my first 4-track and just thought it was cool I could make noise.
MIKE GRUTKA
Mastering Engineer
“
Things are clicking faster than before. Concepts over tools!! I understand why I am making the decisions I am making.
STEVE GOLUB
Writing, producing, mixing/mastering and performing.
YOU'LL ALSO GET ACCESS TO THE PRIVATE COMMUNITY
Work alongside hundreds of other people in our private community. Find people to collaborate with and learn from.
DAY #1: Mastering
DAY #2: Mixing
DAY #3: Live Demos
7 Day Access to Recordings
Hands-On Assignments
Private Community
What if my mix is too bad to be fixed?
If anything, the earlier you are in your journey, and the further your mixes are from a pro standard... the bigger the improvement you're going to see.
Equally, if your mix is 90% of the way there, and you've been searching for that last 10% - objective analysis will help you figure out exactly what's missing.
My room isn't acoustically treated, does that matter?
Having a good room will certainly help you identify what's wrong with your mix. That's why room tuning is a major part of our flagship program, The Reverse Engineer™.
But just like training your ears, there are stages to this process. You don't need a perfect room to significantly improve your mixes. You should continue to improve the quality of your work while gaining new knowledge IN TANDEM with improving on your room over the long-term. Otherwise, you'll get stuck on your room and won't make any progress until you have the "perfect" setup... which we both know doesn't really exist.
Can't I just figure this out on my own?
How has that worked for you so far? Sure, you could learn eventually this stuff through repetition and practice... but it's going to take you decades to get to the same point as everyone else. Instead of reinventing the wheel, it's much quicker to learn from somebody else's experience and mistakes.
I don't have time to do ear training before the challenge - will I still benefit?
We'll show you techniques that don't rely on your having great hearing.
Yes, ear training is incredibly important. But you can still drastically improve your mixes while you're working on your hearing over the long-term.
Is this for a specific genre or type of music?
No, what you're going to learn is totally agnostic to the genre of music.
Remember, it's mastering the SCIENTIFIC aspect of music production that's important. Once you do that, you have the building blocks for any genre or type of music.
What DAW are you going to use?
It doesn't matter - the techniques you use are the exact same in all DAWs. You'll be able to follow along regardless of which DAW you use.
Am I going to need a bunch of expensive software/plugins to see results?
No. Better gear will certainly help BUT the first step is developing your knowledge and skills.
Only after that should you think about upgrading your gear. That way, you're using it to it's full potential, instead of having a bunch of expensive gear you don't actually know how to use.
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